Naya Skin™ Rice Jam Mask
The all-in-one Korean rice ritual that gently evens tone and brings back the glow, from your face to your underarms, elbows, and knees.
Evens dull, uneven tone
91.3% more hydrated in one use
Gentle on sensitive skin
4-form Icheon rice complex
One jar, face to knees
No hydroquinone or harsh acids
Choose Your Jar
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Sara A.
"Six weeks in and I finally wore a sleeveless top without thinking about it. Nothing else came close."
NAYA Rice Jam Mask is a wash-off treatment built on a 4-form Korean Icheon rice complex, from the region that supplied Korea's royal court for centuries. It gently evens tone on the areas most products ignore: underarms, elbows, knees, neck, and face.
The signature part is the texture. It starts as a thick rice jam, then turns into a soft, creamy foam the moment it meets water, deep-cleaning without stripping. Botanicals and hyaluronic acid leave skin calm, soft, and dewy.
- Scoop a small amount onto clean, damp skin.
- Massage in with a little water. It will foam into a creamy lather.
- Leave on for 1 to 2 minutes, then rinse.
- Use 3 times a week. Consistency is the single biggest factor in results.
- Patch test first, and follow with your usual moisturizer.
Water, Oryza Sativa (Rice) Extract, Glycerin, Oryza Sativa (Rice) Bran Extract, Niacinamide, Centella Asiatica Extract, Oryza Sativa (Rice) Germ Oil, Saccharomyces/Rice Ferment Filtrate, Butylene Glycol, Cetearyl Olivate, Sorbitan Olivate, Glycyrrhiza Glabra (Licorice) Root Extract, Chamomilla Recutita (Matricaria) Flower Extract, Olea Europaea (Olive) Leaf Extract, Camellia Sinensis Leaf Extract, Sodium Hyaluronate, Allantoin, Panthenol, Tocopherol, Citric Acid, 1,2-Hexanediol, Caprylyl Glycol, Ethylhexylglycerin.
Free shipping on orders over $30. Orders ship within 1 to 2 business days.
Not for you? Return within 30 days for a full refund, even if the jar is opened.
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Look At How Others Are Loving Their Jam
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Real voices → What the numbers actually say
91%
Said the treated areas looked more even after four weeks.
95%
Used it without any stinging or irritation.
88%
Would recommend it to a friend with the same concern.
Based on internal studies and customer feedback surveys.
Four forms of rice. One even tone.
Most rice masks use one form of rice. NAYA stacks four, from Korea's historic Icheon tribute-rice region.
Broken into smaller molecules so it absorbs instead of sitting on the surface.
Natural source of ferulic acid and inositol — both linked to more even-looking tone.
Softens rough patches on elbows and knees.
The outer layer, where gamma-oryzanol and vitamin E are concentrated.
Supports the moisture barrier, so skin doesn't end up dry and tight.
Centuries of use in Korean skincare for smoothing body skin.
The embryo of the grain — its most nutrient-dense part.
Replenishes skin stripped by harsher brightening products.
Built for friction-prone areas: underarms, inner elbows, neck.
Fermentation creates kojic acid, linked to regulating pigment production.
Smaller molecules, better absorbed — the logic behind fermented K-beauty.
Holds moisture in while tone shifts gradually.
Three minutes, three times a week
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Step 1: Scoop
Use the spatula. A thin layer on damp skin — face, neck, underarms, elbows, knees. Whatever's on your list.
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Step 2: Work it in
The jam turns to foam, then to a cream. Thirty seconds. This is the part people film.
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Step 3: Wait
After cream has foamed up and massaged into your skin, wait 3-5 minutes and let your skin absorb
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Step 4: Rinse
Skin feels soft rather than tight. Easiest in the shower, which is where most people end up doing it.
Your Skin's Journey
Real change is gradual, not overnight. Here is an honest look at how your skin shifts once NAYA becomes part of your routine — no magic promises, just what to actually expect.
- Skin feels immediately smoother and more hydrated
- Rough, dry patches start to feel calmer to the touch
- The ritual itself already feels like a small win in your day
- Skin looks fresher and more even across the areas you use it
- Tone starts looking more consistent in natural light
- You start reaching for it without thinking
- Uneven areas gradually look more matched to the rest of your skin
- Underarms, elbows, and knees begin to look brighter
- Less of the roughness that made them look darker in the first place
- You raise your arm, wear the top, take the photo — without a second thought
- Skin stays soft and even with easy, low-effort upkeep
- The result you wanted becomes the new normal, not something you chase
30-day money-back guarantee
Real skin, real ritual
Change is gradual. With use 3 times a week, most women notice softer, more even skin within a few weeks.
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Mei L. , 28 Verified BuyerI've had spots on my cheeks since my twenties and I'd honestly given up. What sold me was that this didn't sting — I've used actives that made my face burn and peel. This just feels like a soft mask. Around week five my sister asked if I'd changed my foundation. I hadn't. They're not gone, but they've faded enough that I stopped covering them.
Naya Skin™ Rice Jam Mask
$26.99 $34.99
Purchased March 14, 2025
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Aisha T. , 35 Verified BuyerI hadn't worn a sleeveless top in about four years. Not because of hair — because of the colour. I tried the deodorants that claim to brighten, I tried lemon, which was a mistake. This was the first thing that didn't irritate me. Around week four I noticed the roughness was gone first, then the tone started evening out. I wore a tank top to a wedding last month.
Naya Skin™ Rice Jam Mask
$26.99 $34.99
Purchased February 28, 2025
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Danielle O. , 32 Verified BuyerMy knees have always been darker than the rest of my legs and nothing touched it. I was skeptical because most things are made for your face and my knees are basically leather in comparison. Used it three times a week in the shower. It took a while — I'd say I saw a real difference at week five. They still don't match perfectly, but they look like my skin now.
Naya Skin™ Rice Jam Mask
$26.99 $34.99
Purchased January 5, 2025
What women are saying
4.8 out of 5 from 2,731 verified reviews.
Give your skin the ritual it was waiting for
One gentle jar for your face, underarms, elbows, and knees. Try it risk-free for 30 days.
Free shipping over $30 · 50,000+ jars sold · 4.2★ from 2,731 reviews
Questions, answered
How long until I see results?
How long until I see results?
Softer, more hydrated skin from the first use. For tone, give it consistent use 3 times a week for 2 to 4 weeks. Skin change is gradual, and consistency matters most.
Is it safe for sensitive skin?
Is it safe for sensitive skin?
Yes. It is paraben-free with no hydroquinone, no retinol, and no harsh acids, using calming botanicals like chamomile, licorice, and Centella. As with any new product, patch test first.
Where on my body can I use it?
Where on my body can I use it?
Face, underarms, elbows, knees, and neck. It was designed for the areas most masks stop short of.
How is this different from a deodorant or a whitening cream?
How is this different from a deodorant or a whitening cream?
Deodorants cover odor and harsh creams try to strip color, often with irritation. This is a gentle rice treatment that evens tone so darker areas better match the rest of your skin.
Is it really made in Korea?
Is it really made in Korea?
Yes. It is made with hand-selected Icheon rice and manufactured in Korea by ENVECO Cosmetic.
What if it does not work for me?
What if it does not work for me?
You are covered by a 30-day money-back guarantee. Not happy? Get a full refund.
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